The Evolution of social Media


The advancement of technology has become a prime factor in the prosperity of human interaction. With the exposure and launch of several social media platforms such as Facebook, Instagram, YouTube, and Snapchat a new cultural norm has established social media as the most prominent way of communicating. 
We live in a consumerist society, where people devote a great deal of time, energy, and resources consuming tangible and intangible objects. An innate desire or in other words addiction has caused a disruption and shift in what we determine are moral values as a society. Social media has become very intrusive over the years and seems to be getting worse. With the high demand for receiving information that keeps individuals glued to their phones. A level of unconsciousness rendered in people's inability to be empathetic, kind, and emotionally available to one another.
How socially relevant an individual is and what they're using social media for determines the amount of responsibility they are granted from those who use that platform. For example, celebrities, often will use social media to connect with people who are fans of their work. They also use social media to receive sponsorships and endorsement deals to generate revenue. A highly anticipated and respected family comes to mind when discussing the evolution of social media and how we as a society now use it. 
In a recent interview, Kris Jenner and Kim Kardashian West sat with Andrew Ross Sorkin at the New York Times deal book conference to discuss the rise of their multimedia empire. Kim mentioned on the arrival of her fourth child with husband Kanye West that she had a CBD baby shower and that, every CBD company reached out to her. She further went on to state "And it's kind of this joke also that I do. If I really want something and I'm a bit lazy, I can tweet 'I'm loving Oreos, I'm caving Oreos right now; and then on my doorstep, every flavor Oreo will show up."  In this case, the power that this social media influencer had was being used in order to get free things. 
There have been many instances where social media has been used in a negative way. In the new three-part document series on Netflix called "Don't F*ck With Cats: Hunting an Internet Killer." Serial Killer Luka Magnotta used the power of social media to find victims to murder then later broadcasting the murder on the internet. Given this example, social media played a huge role in the capture of Luka Magnotta by a group of amateur internet detectives who united together to track him down and share the evidence they gathered with law enforcement. 
We are moving towards a world where people are dependent on social media for entertainment, news, and gratification. The future of social media is mobile where billions of people will have access to accessing social platforms. The opportunities for using and marketing social media provide for better business growth, connects you to employment opportunities and grants you an opportunity to connect with people all over the world. 


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